Guide to Pay-Per-Click (PPC) Search Ads

Google Ads Google Ads are those search results that pop up when you look for something, notice those little green “Ad” boxes, promptly scroll past, and then begin actually browsing the real search results. But wait, that’s not what searchers actually do. As a matter of fact, Sparktoro determined that Google Ads earn an 11.38 […]

The Role of SEO in Online Reputation Management

“The best place to bury a body is on the second page of Google.” It’s advice that might likewise be useful to companies that manage online reputations for businesses. They need to ensure their customers have a presence on the first page of Google in order to get views and clicks. By not being found […]

How to create a digital marketing strategy

Getting Started Digital marketing is online marketing for websites. Simple, right? Turns out, there are at least seven main ways to market a website online. And that’s where digital marketing strategy comes into play. The main pillars – like Search Engine Optimisation (SEO), digital advertising, social media marketing, are just the beginning. Each category represents a speciality […]

How To Connect Your Instagram and Facebook Accounts

To connect an Instagram account in Social Marketing, you must first connect the account to a Facebook page. There are two methods of accomplishing this, and both are explained below. Using Facebook’s Page interface On Facebook, navigate to the business’ Facebook page. Click Settings. Click Instagram in the sidebar. Click Log in. Enter your Instagram credentials. Click Log In. Using Facebook’s […]