Indigomedia Group
Indigomedia Group
Today, the most important ranking factor for Google is having high-quality, well-optimised content on your website.
We’ve been creating multi-awarding content since 2001, initially in print as an award-winning national magazine publisher (twice named ‘Magazine of the Year’) and later, as a specialist digital agency and creator of RealWeddings.com.au – Australia’s leading dedicated wedding venue marketing platform and one of the largest wedding websites in the country.
The platform is now generating thousands of wedding leads and enquiries for hundreds of Australia’s leading hotels, function centres, yacht clubs, golf clubs and restaurants.
It used to be that the first thing a couple would do upon their engagement is rush to their nearest newsagent and buy all the wedding magazines on the stand to find their wedding suppliers.
These days, the first thing a newly engaged couple does is go to Google and other digital channels to find their suppliers.
As a result, our clients began asking if we could help them with their broader digital marketing needs – particularly Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertising.
Indigo Media Group is a full-service digital marketing agency that specialises in helping hospitality, wedding, and events businesses succeed online.
One of the uniquely challenging aspects of the $5bn wedding market is that there is little enduring brand equity between each new cohort of engaged couples. Each couple gets engaged, gets married and subsequently leaves the market.
Therefore, when a new couple first gets engaged, they usually have no idea which suppliers they’ll be choosing for their venue, wedding gown, photographer, groom’s attire, cake, flowers, music etc.
From the supplier’s perspective, this is both a challenge and an opportunity.
A challenge because they have to keep actively marketing their business in order to reach each new generation of engaged couples.
An opportunity because no individual supplier has a dominant share of any of the industry sectors. The market is highly fragmented and there’s always room for more competition and greater market share.
We have helped hundreds of hospitality, wedding and events businesses across Australia grow over the last 20 years. If you’d like to generate more wedding leads, sales and market share with leading-edge digital marketing solutions designed specifically for the wedding market, we’d love to help you too.
We begin with a free initial analysis and consultation to determine where your wedding business is today. From there, we’ll brainstorm potential digital marketing strategies, customised to you and your needs.
We’ll then work with you to select which plan will be the most beneficial for your budget, timeline, and goals. Then, we start implementing – while you sit back and watch your search rankings and wedding enquiries improve.
Not sure where to start with your digital marketing efforts? Let’s have a quick chat about your objectives. Click the button below to schedule a 15-min introductory call.